About

Naga Santha Kumar Pentela is an Associate Marketing Manager at Xiaomi India and a Diamond Jubilee Scholar from XLRI. With a passion for learning and making a lasting impact, he is a person who knows no bounds. At Xiaomi India, Naga handles 360° Digital Marketing across a range of products including phones, TVs, laptops, audio, ecosystem, and wearables. He is responsible for the entire Category Product Life Cycle Digital Marketing from launch to sustenance and EOL, analyzing potential target audiences and evaluating their corresponding Digital Touch Points for user acquisition. Naga is an expert in building short-term and long-term roadmaps for the entire user funnel, from awareness to consideration and conversion. He strategizes the Go-to-Market Digital Marketing approach with the agency, platform partners, and internal teams, and plans, implements, and analyzes Digital Marketing Campaigns worth 6 to 9-digit budgets, maximizing the ROI. Additionally, he manages brand sale events for e-commerce site mi.com by planning and driving traffic and increasing conversions. Prior to joining Xiaomi India, Naga worked as a Summer Intern at Oyo, where he received a Pre-Placement Offer. He was responsible for driving HR Systems discipline through scores by launching People Manager Score and HR Process Compliance Score across various businesses and functions for stronger adherence. He also standardized the Job Catalogue for the automation of job requisition, reducing the task time by 70%. Naga's education background includes a PGDM in Human Resources Management from XLRI, where he was a Dean's Merit List awardee, and an exchange program in MBA from Grenoble Ecole de Management. He also holds a Bachelor of Technology in Electronics & Communication Engineering from Sardar Vallabhbhai National Institute of Technology, Surat. With 2.45 years of relevant experience, Naga is a skilled marketer with a keen eye for detail and a passion for making a difference.